Improving Interactions between Meeting Planners and Hotel Employees Research Paper

Improving Interactions between Meeting Planners and Hotel Employees - Research Paper Example The results of the primary research will be compared with that of the secondary research, in this case, the results of the surveys conducted by Rutherford and Umbreit, as embodied in the literature review. Literature Review Meeting planners can provide hotels with substantial revenue. Yet little empirical research has examined how hotel sales personnel might facilitate generating this business from meeting planners. (Lee et al, 2005) However, some have made these studies, and one of them is the study conducted by Zeithaml, Parasuraman, and Berry who developed an instrument for measuring customers' perceptions of service quality. The instrument includes dimensions of assurance, empathy, tangibles, reliability, and responsiveness. The most critical dimension was reliability. There is the performance of promised services. The next most critical was responsiveness, or the willingness to help customers and provide prompt service. The SERVQUAL method from Zeithaml, Parasuman, and Berry is a technique that can be used for performing a gap analysis of an organization's service quality performance against customer service quality needs. SERVQUAL is an empirically derived method that may bed used by a services organization to improve service quality. The method involves the development of an understanding of the perceived service needs of target customers (12 Manage Management Communities, 2007). These measured perceptions of service quality for the organization in question, are then compared against an organization that is "excellent". The resulting gap analysis may then be used as a driver for service quality improvement. SERVQUAL takes into account the perceptions of... Meeting planners can provide hotels with substantial revenue. Yet little empirical research has examined how hotel sales personnel might facilitate generating this business from meeting planners. (Lee et al, 2005) However, some have made these studies, and one of them is the study conducted by Zeithaml, Parasuraman, and Berry who developed an instrument for measuring customers’ perceptions of service quality. The instrument includes dimensions of assurance, empathy, tangibles, reliability, and responsiveness. The most critical dimension was reliability. There is the performance of promised services. The next most critical were responsiveness, or the willingness to help customers and provide prompt service. The SERVQUAL method from Zeithaml, Parahuman, and Berry is a technique that can be used for performing a gap analysis of an organization’s service quality performance against customer service quality needs. SERVQUAL is an empirically derived method that may be used by a services organization to improve service quality. The method involves the development of an understanding of the perceived service needs of target customers (12 Manage Management Communities, 2007). These measured perceptions of service quality for the organization in question, are then compared against an organization that is â€Å"excellent†. The resulting gap analysis may then be used as a driver for service quality improvement. SERVQUAL takes into account the perceptions of customers of the relative importance of service attributes.

Accounting Question Essay Example | Topics and Well Written Essays - 500 words

Accounting Question - Essay Example In addition, it is essential in the recognition of deferred tax liabilities and assets in relation to future tax consequences. On the contrary, the latter’s objective is to give the financial information which is very useful to the potential investors and creditors in making decisions about investing or providing resources to that particular organization (Kieso, 2013). For this reason, financial reports are meant for the public consumption because they show what the company can offer should they wish to make investments with them. Qn. 2. The Health of Ontario Pension Plan is of the view that pension plans are very useful because they encourage most employees to save and be certain about the future. In this context, defined-contribution and defined-benefit types of pension plans will form a major part of the discussion. Defined-benefit plan is where factors like salary, period of employment and personal history determine the benefits an employee gets. On the contrary, defined-contribution plan is where a company specifies a certain percentage of money each year that is of benefit to the employee. Defined-benefit plan’s advantages; it offers income security to the employee, shields employees from uncertainties in investment risks, allows employees to estimate their future pensions among others. However, its main disadvantages are it offers inaccuracy in the estimates, difficult in summing up all the assumptions under the DB plan, and lastly it has got many issues revolving around the off-balance sheet pe nsion accounting. The defined-contribution pension plan is important because employers are relieved from paying tax, contributions made by employees are transferred to the next of kin should the die before getting a share and contributions are voluntary. Its disadvantages are it only offers security on savings while ignoring the income, it leaves members liable to the investment risk, and members cannot estimate their total contributions and